CONFIDENCE IN YOUR DATA

Verify response data
against your questionnaire.

Match simulated sessions to response records in your survey platform. Check the codes, values, and hidden questions against your questionnaire—before fieldwork begins.

Test your survey dataRequires a supported platform connection with access to test response data.
SIMULATED SESSION#002
Coffee frequency
Sometimes
Brand selected
Harbor
MATCHED TO ITS RESPONSE RECORD
YOUR PLATFORM’S DATA#002
Expected and recorded values for simulated session 002
FieldExpectedRecordedResult
Q1Frequency22
Q2Brand2020
H_USAGEHidden group21
Right answers. Wrong hidden group.

An occasional coffee drinker was recorded in the daily group. H_USAGE should be 2, not 1.

SIMULATED SESSIONS AND RESPONSE RECORDS

Match simulated sessions
to response records.

A survey can look right and still record the wrong thing. Connecting to your platform lets us follow the answer all the way through.

01

Connect your platform.

Give Questra access to the test survey and its response records.

02

Simulate survey responses.

Simulated respondents try answers and follow different paths through the survey.

03

Match the records.

Link each captured response record to its simulated session. Compare what was answered with what was stored.

Your questionnaire is the reference.

The coding and assignment rules you specify become the expectations we check.

ANSWER CODES AND HIDDEN VALUES

Verify answer codes,
recodes, and hidden questions.

From a selected brand to a derived segment, test whether the recorded data follows your research design.

Harbor20

Answer codes.

Single and multiple selections, “other” answers, and opt-outs. Verify that the right choices become the right codes.

3 cups a day3

Values & recodes.

Numbers, open text, other-specify responses, and derived values. Check what lands against what was expected.

SometimesH_USAGE = 2

Hidden questions.

Usage groups, segment assignments, and hidden variables. Verify the rules that shape your analysis behind the scenes.

ANALYSIS-READY DATA

Check that your survey data
will be ready for analysis.

Find miscodes and incorrect assignments while there’s still time to fix the survey. Go into fieldwork with greater confidence that your dataset will be ready when your analysts are.

See how findings are reported
BEFORE YOU FIELD

Validate data
before fieldwork.

Compare against the questionnaire
Trace mismatches to their source
Fix the survey and test again

Start validating
your survey data.

Test your survey data