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SURVEY PATH TESTING

Find hidden survey errors
and broken paths.

Automated survey path testing finds error screens, validation loops, and dead ends before your respondents encounter them.

Test a survey linkFollow a probe
Needs attention2 findings
Recorded survey session
ANSWER TRIED

How often do you drink coffee?

Never
Q2: Which coffee brands do you buy?

The questionnaire says “Never” should screen out. The next question still appears.

TWO WAYS A SURVEY CAN FAIL

Two types of failure:
mismatches and broken behavior.

We check your research intent and investigate the unexpected. Both kinds of failure belong in the same report.

01 / QUESTIONNAIRE FAILURES

Questionnaire
mismatches.

YOUR QUESTIONNAIRE“Never” → End survey
WHAT HAPPENED“Never” → Next question

Compare the observed journey with your questionnaire: screening, skip logic, display rules, and what respondents see.

Explore experience testing
02 / SURVEY PROBLEMS

Unexpected
survey failures.

Error screensValidation loopsRepeated pagesDead ends

A survey should never crash, trap someone in validation, loop back endlessly, or leave them without a way forward. Probes look for these problems even without a questionnaire.

SYNTHETIC RESPONDENT EXPLORATION

Synthetic respondents
explore your survey paths.

Agents operate the survey in a real browser. Every screen they discover gives them more answers to try and more paths to investigate.

01 / THE PROBE AT WORK

Read the screen.

Agents inspect the live survey in a browser: questions, answer controls, instructions, and ways to continue.

StartQ1Every daySometimesNeverQ2Q3EndBrandOther!Error page
Question and available answers identified

FAILURE PATHS AND EVIDENCE

Trace each failure
to its path and evidence.

Each finding connects to the session that exposed it. Review the answers, screens, and actions that led to the problem, then test again after a fix.

Explore the sample report
  1. 01
    THE ANSWERQ2 · “Other” selected
  2. 02
    THE ACTIONContinue to the next screen
  3. !
    THE FINDINGThe survey displays an error

    Recorded screen + session replay

Check respondent experience
and recorded data.

Check the data behind the answers.Connect your platform and verify the recorded codes and hidden questions.Turn findings into proposed changes.With Survey Programming, AI suggestions help you act on testing evidence.

Find survey failures
before fieldwork.

Test a survey link